When I talk to clients about life insurance, the conversation often revolves around how it protects their loved ones after they’re gone. But there’s a less-known benefit that can change lives even before a policyholder passes away. The Living Benefits Rider is one such feature, and I’ve seen its impact firsthand through clients like Mike and Jill, who faced one of life’s toughest challenges.
Mike was diagnosed with a rare cancer that brought not only physical challenges but also financial strain. At first, Mike and Jill managed to stay on top of medical bills and household expenses, but as treatments became more intensive, they found themselves struggling. During a routine review of their life insurance policy, I asked how they were managing and reminded them about the LBR they had added to their policy years earlier.
The realization that they could access a portion of Mike’s death benefit while he was still alive was a turning point. The rider provided financial relief that allowed them to focus on what truly mattered: Mike’s health and their time together. Jill later shared that the burden of worrying about money had been replaced by hope and a renewed sense of purpose.
This isn’t just about dollars and cents. It’s about how financial tools can give families the freedom to live, even in the face of dire circumstances. Mike was able to complete his treatment and continue working with Jill at their small business. They’ve since reached retirement—a milestone Mike once thought impossible.
Stories like theirs remind me why I emphasize a holistic approach when working with clients. Life can take unexpected turns, and features like the Living Benefits Rider are there to help you weather the storm. Life insurance is not just about preparing for the inevitable; it’s about empowering people to live with dignity and peace of mind, even in the most challenging times.